Pencils, WoodChuck and Blackwing in Stanford Magazine

The January/February issue of Stanford Magazine features an article about Pencils.com President Charles Berolzheimer and the revival of the Blackwing pencil. Here’s an excerpt from the article, which can be found at the Stanford Alumni website.

[quote]For those who happily weaned off pencils sometime after their last Scantron test, the scene at the Art Director’s Club in midtown Manhattan last April may have been hard to fathom. More than 600 people, some wearing pencils in their hair, gathered to celebrate the simplest of writing instruments—one that was old news when the 20th century began, let alone a decade into the 21st. But for some, a good pencil has never gone out of style; it’s just become a frustration to find. And for them there was reason to celebrate: the rebirth of the fabled Blackwing, a pencil whose smooth, dark writings once delighted the likes of Stephen Sondheim and John Steinbeck…[/quote]

If you would like to read the entire article, you can do so on the Stanford Magazine website. It’s filled with insights about Pencils.com’s President and founder, as well as the steps that leadto the revival of the Blackwing brand.

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