The Best Pencil Print Ad Campaigns

Pencils and print ads go together like peanut butter and jam.  Usually, however, the print is not about the pencils that likely birthed the ads.  Here are our all-time favorite pencil print ad campaigns.  Some of them advertise pencils and all of them feature a pencil as its focus.

1. Eberhard Faber, Mongol 1957 Print Ad

This vintage advertisement form 1957 comes from the golden age of print.  Its illustration of a woman holding a Mongol pencil by her fingertips exemplifies that golden-age air.  Look at how long that pencil is! [Source]

2. Joseph Dixon, Graphite Lead Pencils 1903 Print Ad

Here’s another ad that shines with its glance into turn-of-the-century print history.  Its black-and-white graphic and logo have that hand-drawn charm, looking absolutely graphite-born.  Does the sales pitch convince you? [Source]

3. Pencils of Promise, “Posters, 1” 2013

This advertisement from the Tyler School of Art for the nonprofit organization Pencils of Promise is a creative demonstration of how monumental something as small as a pencil can be when it’s put into inspired hands.  [Source]

4. Amnesty International, “Sharpen Your Pencil”

Amnesty International’s drive for letters to detained prisoners around the world centered on this advertisement and its slogan, “Sharpen Your Pencil.”  The campaign included pencil-sharpening stations in select locals where the shavings accumulated would ‘cover up’ pictures of injustices.  [Source]

5. Fabercastell Truecolours, 2011 Print Ads

Faber-Castell is one of the world’s largest pencil manufacturers.  Its 2011 print ad campaign for colored pencils creatively demonstrates how vibrant its wax pencils’ colors can be.  The ads, including three others not shown here, do all the things a great ad should: they entertain, demonstrate, are memorable and make a clear selling point.  Check out the rest here.  [Source]

Are you pining to create the next great ad campaign?  It all starts with the pencil – Shop our selection here.

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