AOL’s This Built America Covers General Pencil Company

We received a press release yesterday morning from the team behind AOL’s This Built America series. For those unfamiliar, This Built America is a a web series dedicated to supporting American companies and American-made products by telling their stories. This week, they profiled the General Pencil Company, based in Jersey City, New Jersey. Here is an excerpt from the release:

Jersey City, New Jersey (August 6, 2014) – This Built America, a new multimedia platform from AOL exploring the companies and people reimagining American manufacturing, comes to Jersey City this week to profile the General Pencil Company — a company built on family and dedication that has been going strong since Edward Weissenborn founded his second pencil endeavor in 1889. 

In this episode, the fourth, fifth and sixth generations of the family discuss why keeping General Pencil in the family is the key to their business success. It hasn’t always been easy to keep the company afloat, or to turn away offers to buy General Pencil, but the Weissenborns feel a connection to their long running, made in America company.

For General Pencil Company, being chosen to represent New Jersey in This Built America is proof that founder Edward Weissenborn made the right decision banking on family business all those years ago, no matter the circumstance. “We believe in America,” says Jim Weissenborn. “We are proud of our employees and the quality products they produce.”

Over at Timberlines, Charles Berolzheimer’s shared some kind words for the folks at General’s:

Happy to share another great “pencil success story of one of our wood slat customers… Congrats Jim, Katie, Kirsten and all…”

You can watch the full video and read the story (which is told beautifully) at ThisBuiltAmerica.com/New-Jersey.

Shop General’s Products

[product_category category=”general-s” per_page=”4″ columns=”4″ orderby=”date” order=”desc”]